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SEVEN SPRINGS MOUNTAIN RESORT AND HIDDEN VALLEY RESORT REINVENT SKI AND SNOWBOARD INSTRUCTION WITH FUN-BASED LEARNING PROGRAM

New Teaching Methods Make Learning to Ski or Ride Fun and Easy

Sculpted snow features and new teaching methods will provide first-time skier and snowboarders at Seven Springs Mountain Resort and Hidden Valley Resort with a fun, easy way to get started with winter sports. The resorts have partnered with SNOW Operating and Snow Park Technologies to implement the new learning program for adults and children who have never tried skiing or snowboarding.

“Fun-Based Learning provides a revolutionary shift in how beginners experience skiing and snowboarding their first time,” said Lauri Jones, Director of Winter Services for both resorts. “As its name indicates, our overall goal is for beginners to have fun! We have reinvented the way we introduce snow sports by creating an easier, faster, and ultimately more fun experience through the use of shaped terrain that guides our guests through the learning process. This new program is the first of its kind in the region, and offers a very different way to learn winter sports than most of the industry currently teaches.”

Inside the specially-designed learning area, beginners are introduced to the sensation of skiing or snowboarding right away, with the focus on “going” rather than “stopping.” Beginners will encounter shaped snow that naturally controls their speed and direction, making it incredibly easy to start, turn and stop.

“Our terrain-based learning methods have proven extremely successful at resorts across the country, and we’re excited to introduce them to skiers and snowboarders visiting Seven Springs and Hidden Valley,” said Joe Hession, CEO of SNOW Operating. “Watching beginners have that ‘ah ha’ moment and start linking their turns on their very first day is incredibly rewarding, and something that keeps them coming back to these sports.”

First-time skiers and snowboarders start on flat snow to get a feel for their equipment. They quickly graduate to the “Mini-Pipe,” where they learn to slide down one side of a gentle, U-shaped slope and part way up the other. Once mastered, beginners move on to “Banked Turns” where they are assisted in making their first turns before proceeding to the ”Perfect Slope” to continue making turns and finding their flow down the slopes. The slope is a bit steeper in the “Roller Zone,” which is followed by a short section of trail featuring banks and berms that guide students through three consecutive turns.

“We are confident that Fun-Based Learning will turn newcomers into life-long snowsports enthusiasts,” added Jones.

To further aid in the overall experience, both resorts offer a convenient First-Time Experience package that includes a one-hour and 45-minute lesson, ski and snowboard ticket, rental equipment, ski check, helmet and equipment insurance.

To learn more about the innovative learning programs offered at Seven Springs and Hidden Valley, visit www.7springs.com and www.hiddenvalleyresort.com.

About Seven Springs Mountain Resort
Seven Springs Mountain Resort, located in Seven Springs, Pa., is the perfect place for family vacations that create lifelong memories. Each year the family-friendly resort hosts more than one million overnight and day guests. Seven Springs has 33 slopes and trails on 285 skiable acres, seven terrain parks, the region’s largest snow tubing park, an 18-hole golf course and 60,000 square-feet of meeting and convention space.

Located within 200 miles of the major metropolitan areas of Pittsburgh, Baltimore, Cleveland and Washington D.C., Seven Springs is easily accessible from either exit 91 or 110 of the Pennsylvania Turnpike.

For more information on Seven Springs and the year-round lodging, dining and activity options the resort offers visit www.7springs.com or call (800) 452-2223.

About Hidden Valley Resort
Hidden Valley Resort, located in Hidden Valley, Pa., is the ideal winter destination for families. With 26 slopes and trails and two terrain parks on 110 skiable acres and a first-class snowsports school, Hidden Valley offers a comfortable environment to learn to ski or snowboard.

Located within 200 miles of the major metropolitan areas of Pittsburgh, Baltimore, Cleveland and Washington D.C., Hidden Valley is easily accessible from either exit 91 or 110 of the Pennsylvania Turnpike.

For more information about Hidden Valley, visit www.hiddenvalleyresort.com or call (814) 443-8000.



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